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Head of Marketing & Growth

This is an opportunity for you to utilize your experience and entrepreneurship to establish and build out the Embark marketing & growth function organically and through partnerships.
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Creating experiences is magical... but everyone should be able to do it! We are trying to realize this dream by creating games, communities, and building empowering technologies. If you are passionate about our mission, bring your expertise, enthusiasm and ridiculous ideas.

Everyone at Embark contributes as game makers and culture creators. Your willingness to fail and learn with us, and enjoy it, is essential to our success.

Overview

Working with marketing at Embark you will establish a function that helps create living and dynamic game experiences along with marketing the same. We are a new studio and this is an opportunity for you to utilize your experience and entrepreneurship to establish and grow a function organically and through partnerships. 

We expect you to be a visionary marketeer, but one of those that is interested in the hands-on aspects of marketing as much as building an organisation for the same. You will be embedded in our games teams, working closely with them. We think that for the first six, eight months or so you will be a hands-on contributor in this role and then possibly start to build out the function organically.

Examples of responsibilities

  • Develop and execute the Go-To-Market strategy for Embark’s games
  • Work integrated with the games dev team to find the right brand voice for our games
  • Work closely with partners and platform holders
  • User acquisition strategy and execution
  • Own strategy across marketing channels in all international markets & execute campaigns across SEM, SEO, Social, YouTube, Display, and other channels
  • Optimize campaigns as well as analyze results to help us determine how and where budget should be allocated
  • Gain understanding of local interests and tastes in order to develop and execute region specific marketing initiatives
  • Work closely with other teams to share learnings from marketing and apply learnings from other teams to campaigns within your channels

It would be awesome if you have some of these

  • Free2play and/or digital entertainment experience
  • Experience from publishing/self-publishing of Free2Play games
  • Experience from collaborating and work integrated with games creatives on storytelling and business models
  • Analytical, results-driven, and detail-oriented and the ability to tell a story using campaign results
  • Demonstrated ability to think globally (experience with international marketing and/or working with international teams to develop region specific marketing strategies)
  • Experience managing multiple priorities and initiatives across various teams at different stages of growth
  • Excited by a fast-paced environment and passionate about entertainment and/or the online video space
  • Game maker mindset, a desire to create magical experiences and to explore the unknown
  • And of course you like games as much as we do!


At Embark we offer competitive salaries, a generous profit sharing program and a journey into the unknown, to build more creative, surprising and beautiful experiences together.

I want to join!

Or, know someone who would be a perfect fit? Let them know!

We empower everyone to create games

To realize this dream of ours, we explore and apply the latest technology, and we reimagine what games can become and how they should be built. All of us at Embark take part in shaping our culture. We succeed together, we fail together, and we learn together. If you’re passionate about games and our mission, bring your expertise, your enthusiasm, your crazy ideas, and let’s change the games industry forever. At Embark we offer a journey into the unknown, to build creative, surprising and beautiful experiences together.