Programmatic Marketing Lead

Scroll to content

As the Programmatic Marketing Lead, you will be responsible for setting up and executing our performance marketing team and strategy; using the greatest degree of automation available in the market. You will work closely with the game teams, the commercial organization and the rest of the marketing team in creating sustainable results for the company. You will be expected to be willing and capable of being “hands on” at all times, as that is our culture and our core belief. You will be a critical part of the commercial team and report to the Chief Commercial Officer.

Example of responsibilities

  • Define and execute our performance marketing strategy
  • Perform in-depth analysis and optimization of spend
  • Hire the team
  • Profitably market our games
  • Work very closely with the automation and analytics team to create low cost, high efficiency operations

It is imperative that you have a visionary mindset and are ready to create a solution for the future, rather than repeating your past work from other companies. As such, you need to be able to work end-to-end and understand and participate in the entire process of work.

We would love if you have

  • Proven, excellent, analytical skills. Good or average will not be sufficient.
  • Coding experience
  • Understanding of machine learning application areas beyond the very basic
  • Deep knowledge of performance marketing KPIs
  • Deep knowledge of performance marketing operation interfaces, APIs and tools
  • A business minded, visionary mindset
  • A no nonsense, let’s get it done attitude
  • A passion for playing games


At Embark we offer competitive salaries, a generous profit-sharing program, and much more, but most of all we invite you to take part of a journey into the unknown, to build creative, surprising and beautiful experiences together.

We welcome people from all backgrounds and are looking forward to reading more about you (in English)!

Or, know someone who would be a perfect fit? Let them know!

We empower everyone to create games

To realize this dream of ours, we explore and apply the latest technology, and we reimagine what games can become and how they should be built. All of us at Embark take part in shaping our culture. We succeed together, we fail together, and we learn together. If you’re passionate about games and our mission, bring your expertise, your enthusiasm, your crazy ideas, and let’s change the games industry forever. At Embark we offer a journey into the unknown, to build creative, surprising and beautiful experiences together.